ASOptimusAn Appfigures alternative — for the keyword half of the job
Updated July 20, 2026 · prices as publicly listed at publication — check vendors for current pricing
Appfigures and ASOptimus get shopped against each other, but they're mostly different tools. Appfigures is an analytics platform at heart: downloads, revenue, reviews and rank tracking across your portfolio, with keyword tools attached — from roughly $15/month on the Lite tier, with the more serious keyword workflows living in higher tiers. It's a tracker you keep running all year.
ASOptimus is the other half of the job: a deep app store optimization research tool you run at the moments that matter — before launch, before a metadata update. Brief in, thousands of live store probes, ranked keywords plus an assembled title and subtitle out. No dashboards, no tracking, no monthly bill.
The short version
Pick Appfigures if you…
- want year-round tracking: downloads, revenue, reviews, ranks
- manage several apps and like one reporting home
- are fine with a subscription for an always-on service
- need alerting and history more than research depth
Pick ASOptimus if you…
- need to find winnable keywords, not monitor known ones
- do metadata work in bursts and hate idle subscriptions
- want each score to open up to the raw store data behind it
- want research stored on your machine, local-first
Side by side
| Appfigures | ASOptimus | |
|---|---|---|
| Core job | app analytics & monitoring, keywords attached | keyword research & metadata, nothing else |
| Pricing | subscription, from ~$15/mo (Lite, limited) upward | pay-per-run credits (1 credit = $1) · free during beta |
| Usage rhythm | always on, checked weekly | run when you ship, $0 in between |
| Where data lives | their cloud, connected to your store accounts | your machine — no account connection, starts from a plain-text brief |
| How scores are made | platform indexes and estimates | formulas printed on the site; every number expands to the raw store response behind it |
| AI involvement | AI features across the platform | relevance scoring only, fixed 0–3 rubric with a written reason — demand and difficulty stay deterministic code |
| Storefronts | App Store + Google Play | 20 country storefronts at beta start, US included |
| Status | mature commercial product | free beta, waitlist |
Pricing summarized from public sources in July 2026; plans change — verify before deciding.
The honest take: they pair well
If you already pay for Appfigures for analytics, ASOptimus doesn't ask you to cancel anything — it replaces the part where you squint at a keyword table wondering where the numbers came from. And if you only ever wanted Appfigures for keyword research, pay-per-run pricing means you stop renting a whole analytics platform for a few research sessions a year.
What ASOptimus deliberately doesn't do
No download or revenue tracking, no review management, no rank-alert emails, no portfolio dashboards. If monitoring is what you need, an analytics product is the right purchase — this isn't one.
FAQ
Is ASOptimus an analytics dashboard?
No. It doesn't track downloads, revenue or reviews — it researches keywords deeply and assembles
metadata, with every score auditable down to the raw store response.
Can I use both?
Yes, and it's a sensible pairing: a tracker for watching your numbers, pay-per-run research for
the moments you change metadata.
What does ASOptimus cost?
Free during beta, no card required. After launch: pay-per-run credits, 1 credit = $1,
debited per verified keyphrase. No subscription.
Waitlist is processed in order · live apps get onboarded first · no card required